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Digital Services for Today’s Digital World

Stratusi is a software developer and digital service provider specializing in custom applications, mobile apps, websites, motion graphics, video production, and customization of Microsoft Dynamics CRM for businesses primarily in the Chicago and Indianapolis metro areas. We help small businesses make a big impression.

What is a Digital Service Provider?

There are a lot of options today for getting the message out about your company. Organizations worldwide are using the digital world of social media, video channels, targeted email marketing, text messaging, mobile apps, interactive displays and more to gain new customers and build lasting relationships with existing customers. Stratusi is a digital service provider of software development, web design, video, motion graphics, and mobile applications to the Chicago and Indianapolis metro areas. We will guide you through the maze of possibilities and won’t break your budget. Contact us today to find out how to get started.

The skills required to effectively run modern marketing campaigns is quite broad and includes writing, editing, market research and analysis, graphic design, video production, and web programming. Most small businesses do not have staff to cover all of these areas, so they either don’t do digital marketing, or they do only a part, based on their skills at hand. Other times, they try to do everything they can, but use an office clerk, salesperson, or another staff member with no strategy or special training. By partnering with a Digital Service Provider like Stratusi, you get a team of experts who know how to get the job done for much less than even a minimum wage employee.

Take a tour of our site, and you will see the wide variety of tools we support, and how we assist in building your business…

I Choose You: The Rapid Rise of Pokémon Go

“Gotta Catch ‘Em All!” the old adage goes for Nintendo’s wildly popular Pokémon franchise, and thanks to a new app, it’s currently catching the hearts and attention of people around the world who have always dreamed of becoming a Master Trainer. Today, we’re going to take a look at Pokémon Go, and try to figure out why it’s so popular, and where it goes from here: First, some background: Developed by Niantic, Pokémon Go is a location-based augmented reality game available on both iOS and Android devices. Players (“Trainers”) create their own profile, and from there, can capture and train their own collection of monsters, and then battle other users in designated “Gym” areas. What makes this unique? It’s all done out in the real world. Many Pokémon are location specific. If you want one, you’ll have to go out and explore for yourself. Once you gain enough experience points, you’ll be able to join one of three teams (Red, Blue, or Yellow), and battle it out for supremacy. The app is free to play, but supports in-app purchases for special items and more. The game was released July 6 in Australia, New Zealand, and the United States, and the impact was almost immediate. Its opening day was plagued with multiple server crashes due to high demand, which prompted Niantic to pause its international release until they could address these issues. The game was released in Germany about a week later. How high was demand? Less than a week into its initial release, it became the fastest game to top the App Store and Google Play charts. It is... read more

Face Lift: Changes Coming To Facebook Trending Topics

Amid controversy about a potential political bias, Facebook will be changing its algorithm on how it generates its trending topics. Before we dive too far in, let’s take a look at what makes something trend on Facebook: In early 2014, the social media giant introduced Trending Topics to its newsfeed. Each topic is divided into one of 5 different categories, including top trends, politics, science and technology, entertainment, and sports. The way they determine what stories trend is similar to what Twitter does with its topics, but unlike its competition, Facebook’s results are a little more personalized to a certain extent. What will appear in that little sidebar is dependent on factors such as overall engagement (likes, shares, comments), timeliness, your location, and what Pages you’ve liked. Now that we’re caught up, let’s get into this story: Recently, the tech site Gizmodo cited an anonymous source who told them “news sources” were instructed to artificially insert stories into their list. More particularly, there were allegations of a liberal bias as more conservative-focused news items were not showing up on the side bar, despite trending organically amongst individual users. Read the full story here. Facebook has denied the allegations. According to a statement by founder Mark Zuckerberg, “We’ve built Facebook to be a platform for all ideas. Our community’s success depends on everyone feeling comfortable sharing anything they want. It doesn’t make sense for our mission or our business to suppress political content or prevent anyone from seeing what matters most to them.” Read the full statement here.  An investigation was launched. According to results, they found “no evidence of systematic... read more

Live From The Internet: Periscope vs. Facebook Live

The war between Facebook and Twitter has a new front. This time, it’s a battle between live streaming video. Which is better for your business? The acclaimed Periscope, or the up-and-coming Facebook Live? Today, we’ll take a look at both and help you make that decision. Since we’ve talked at length about Periscope in the past, let’s start out with Facebook Live: Earlier this year, the social media giant announced they would be rolling out their own service called “Facebook Live.” Users – from personal, business, groups, or even event pages – can now live stream their own videos across the platform at the push of a button using a smartphone or other device. Unlike Periscope, there’s no need to download anything else to use it, so long as you have the Facebook app. While this is going on, people can interact with your video, leaving their own comments, being able to ‘Like’ and share with their friends, and “react” (Facebook’s emoji-based system that can be used in place of a ‘Like’) to make the experience even more interactive. Since its launch, millions of people have embraced it. Up-and-coming bands have used Facebook Live to stream their concerts, television personalities host question and answer sessions with fans, late night hosts have taken viewers behind the scenes of their shows, and even professional sports teams have used it to broadcast warmups before the game starts. Regardless of how you it, there are many more possibilities for social media interaction thanks to live streaming video. Periscope: For those who missed it, here’s what happened: Nearly a year ago, Twitter acquired a... read more

#HappyBirthday: Milestones From Twitter’s 10th Anniversary

Happy birthday, Twitter! The micro-blogging network celebrated its 10th anniversary this week. Over the past decade, the little bird has seen a lot, and in honor of this momentous occasion, we’re going to take a look back at some of the milestones and innovations brought to us by Twitter: From the first tweet to the advent of the hashtag and beyond, it’s been an eventful decade to say the least. While we can’t run through them all, there’s still much to talk about. Without further ado, here are some of the biggest milestones in Twitter’s history: 1. The First Tweet: Everything has to have a beginning, and Twitter’s began March 21, 2006. Who sent it? None other than Founder and CEO Jack Dorsey. Note the spelling. just setting up my twttr — Jack (@jack) March 21, 2006 2. #Hashtag: The thing that has become a staple in almost every social media profile was introduced by Chris Messina in 2007. Its purpose? To help unify conversations around big topics. Since then, it has become a fixture for most media, from pop culture phenomenon (#TheDress, television shows) to major news stories (#BringBackOurGirls, #BostonStrong, #JeSuisCharlie). 3. Citizen Journalism: “Citizen journalism” is defined as a collection of information by the general public. In 2009, we got a taste of that when a US Airways flight made an emergency landing in the Hudson River. This wouldn’t be the last time. Local news and even national media outlets have taken to using tweets to gather information. In 2011, one user even inadvertently live-tweeted the raid on Osama Bin Laden’s compound. 4. The First Million: Many people reach... read more

Bank On It: Introducing Facebook For Nonprofits

Create a presence, raise awareness for your cause, engage supporters, raise money, and do it all from Facebook! The social media giant has launched a new part of their website designed specifically to help nonprofits and NGOs to get the most out of their respective pages. No matter how big or small your organization may be, getting your foot in the door – much less, making your voice heard- can be a tall task. Especially when your website has over one billion active users. Yes, it can be overwhelming, but with Facebook For Nonprofits, you can finally gain more traction on the world’s largest social network. The new Facebook For Nonprofits website acts as an instruction manual, giving organizations the essential tools they need to succeed. This includes tips on how to raise awareness, generating ‘likes,’ and if you don’t already have one, building a page. Think of it as an interactive roadmap, offering tips and tricks as they go along as to how to maximize impact. Plus, pages come equipped with a ‘Donate Now’ button. Users can now raise money for their cause or their organization via social media. Regardless of how big (or small) you are, your cause, or where you may be, Facebook hopes this new branch will help nonprofits strengthen their presence, while also teaching them how to better use social media to their advantage. Whether you’re trying to gain more supporters to help back your cause or you want to help raise money for a cause, Facebook For Nonprofits hopes to resolve some of the issues that often plague anyone across the platform. Some... read more

Creating Buzz: The Impact of Death Wish Coffee’s Super Bowl Ad

The Super Bowl has come and gone. The Denver Broncos may have won the championship, but the real winners of “Super Sunday?” It’s Death Wish Coffee, hailing from Upstate New York. We’ve talked a lot about Super Bowl commercials and the impact (or lack thereof), but many of them are big businesses who can afford the $5 million price tag for 30 seconds. There aren’t many times when you see a small business featured on the biggest stage in sports and television in general. Enter Intuit Quickbooks, who in 2015, announced the return of their Small Business Big Game contest. The winner would receive an all-expense paid television ad during the “Big Game.” In the end, Death Wish Coffee was the big winner, and for their prize, they received a free commercial that would air during the 3rd quarter. For those who may have missed it, the ad was one that was fit for a company that touts the “world’s strongest coffee.” Vikings were depicted rowing a ship during a storm set to dramatic music and the right quotes to match the situation. It was later revealed that it wasn’t really vikings rowing in a storm, but rather, a man enjoying a cup of Death Wish Coffee. In the end, some ads flop, while others enjoy success. For this small business, they fall into the latter category. The commercial was well-received by many, making several “best of” lists of the Super Bowl, including from Sports Illustrated and this website. As for how it impacted  them on the business side of things, sales of Death Wish Coffee spiked 400% in the... read more