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Creating Buzz: The Impact of Death Wish Coffee’s Super Bowl Ad

Creating Buzz: The Impact of Death Wish Coffee’s Super Bowl Ad

The Super Bowl has come and gone. The Denver Broncos may have won the championship, but the real winners of “Super Sunday?” It’s Death Wish Coffee, hailing from Upstate New York. We’ve talked a lot about Super Bowl commercials and the impact (or lack thereof), but many of them are big businesses who can afford the $5 million price tag for 30 seconds. There aren’t many times when you see a small business featured on the biggest stage in sports and television in general. Enter Intuit Quickbooks, who in 2015, announced the return of their Small Business Big Game contest. The winner would receive an all-expense paid television ad during the “Big Game.” In the end, Death Wish Coffee was the big winner, and for their prize, they received a free commercial that would air during the 3rd quarter. For those who may have missed it, the ad was one that was fit for a company that touts the “world’s strongest coffee.” Vikings were depicted rowing a ship during a storm set to dramatic music and the right quotes to match the situation. It was later revealed that it wasn’t really vikings rowing in a storm, but rather, a man enjoying a cup of Death Wish Coffee. In the end, some ads flop, while others enjoy success. For this small business, they fall into the latter category. The commercial was well-received by many, making several “best of” lists of the Super Bowl, including from Sports Illustrated and this website. As for how it impacted  them on the business side of things, sales of Death Wish Coffee spiked 400% in the...
10 Best Commercials From Super Bowl 50

10 Best Commercials From Super Bowl 50

The Super Bowl has come and gone. The Denver Broncos rule the football world, and we now live in a world where football is over until the fall. While the most dedicated sports fans are standing around discussing everything about the game (or the halftime show), the rest of us are talking about this year’s batch of commercials. That’s why today, we present to you the 10 best ads from the “Big Game.” Some made you laugh, some made you cry, some made you think, and others made you cringe (but we’ll talk about those later). Advertisers paid a cool $5 million for 30 seconds – up from $4.5 million a year ago. The results? Dogs in hot dog costumes, a museum of human culture in space, a puppymonkeybaby, Willem Dafoe as Marilyn Monroe, and more. No, not all of them were winners, but some did hit the mark. Here are the Super Bowl commercials we’re talking about today: 1. Avos In Space: For this year’s Super Bowl commercial, the superfood brand gave us a 1-minute clip featuring aliens, a museum of ancient human culture (airplane coach cabins are torture devices, #TheDress sparked a civil war), and Scott Baio. For its blend of humor, pop culture, and making us want to make some guacamole for the office, this is our best ad of the 2016 Super Bowl. 2. Helen Mirren PSA: Anheuser-Busch is a brand that encourages fun and hanging out with your buds. On that same note, they also go to great lengths to discourage drinking and driving (the dog commercial still chokes us up). This year, instead of pulling...

10 Memorable Super Bowl Commercials

The Super Bowl is coming, but if there's anything bigger than the "Big Game," it's the commercials. There have been some truly memorable ones over the years, and this year looks to be no different. So which ones are the best? What got you talking the next day at the water cooler? What stands the test of time? Today, we're going to take a look at 10 of the most memorable Super Bowl commercials. It seems like brands will go all-out when it comes to the Super Bowl. With over 100 million viewers, plenty of advertisers are willing to pay the steep price tag for 30 seconds. Some are funny, some are serious, some have a message that needs to get out, some are heartwarming, and some are just entertaining. Picking the 10 best over a span of 50 years is a tall task, so we’ve compiled some of the most memorable from the past and present: 1. Mean Joe Green: “Hey kid, catch!” A member of Pittsburgh’s infamous “Steel Curtain” in the 1970s, Mean Joe Green was part of what was considered the first blockbuster commercial in 1980. This iconic Coca-Cola commercial was later parodied in 2005 with Troy Polamalu, another all-pro defensive player for the Pittsburgh Steelers. 2. Apple Macintosh: A dystopian society, mindless drones, and a glimmer of hope for the future. That’s what Apple wanted to convey with this 1984 ad inspired by George Orwell’s novel “1984.” Interesting to note, this commercial only aired once on a national level, and that was during the Super Bowl. 3. The Force: Pop culture? German engineering? The most adorable Sith Lord...

Big Game’s Big Impact: Super Bowl Ads By The Numbers

The “Big Game” is almost here. Come February 7, the Denver Broncos and the Carolina Panthers will meet in Santa Clara, CA to determine who will reign supreme in the football world, but for as much noise as the game itself makes, it’s the commercials who will generate just as much – if not, more – buzz from start to finish. That’s why today, we’re going to take a look at Super Bowl ads, their impressive numbers, and what to expect this year. The Super Bowl is not only the biggest sporting event of the year, but also the biggest television night. A record 114.4 million viewers tuned in to last year’s game, shattering the previous year’s record of 112.2 million. In fact, this was only the seventh time in history a television program topped 100 million viewers. Six of those have been Super Bowls. The only one that wasn’t? The series finale of M*A*S*H, which drew 106 million. But it’s not just about the football. The ads have becoming as much a spectacle as anything on “Super Sunday.” According to a study, roughly one-quarter of viewers said that the commercials were the most important part of the show. With so many people watching the game – 75.8% of American adults – that makes ad space during the game prime real estate for those who want to market themselves. But be prepared to pony up if you want to buy ad time. During last year’s Super Bowl, NBC – the network carrying it that year – sold out of ad space at a record $4.5 million for 30 seconds. To put...
You’re In The Game: Introducing Facebook Sports Stadium

You’re In The Game: Introducing Facebook Sports Stadium

The Super Bowl is right around the corner. Come February 7, the Carolina Panthers and the Denver Broncos will battle it out for football supremacy. So how will you be watching? Facebook has recently launched a new app hoping to attract more sports fans during live broadcasts. Today, we’re going to take a look at the new Sports Stadium and how this will change your viewing experience. Social media has transformed the way many of us experience live television. More particularly, sports broadcasts. From live tweeting games to sharing games you’re currently watching via status updates, a community has been created amongst sports fans the world over, and all without even being in the same room as other likeminded supporters. Just ahead of the biggest sporting event in the world, Facebook is rolling out its next ambitious project: Sports Stadium. “With 650 million sports fans, Facebook is the world’s largest stadium. People already turn to Facebook to celebrate, commiserate, and talk trash with their friends and other fans.” In a nutshell, Facebook Sports Stadium is an interactive new app that will not only connect sports fans with others, but also provide a platform that will give them real-time score updates, plays, live analysis, and more. According to a blog post, here is what Sports Stadium can do: View posts from friends and comment on plays Posts and commentary from experts and analysts, teams, leagues, journalists and beat writers, and you can easily access their respective pages Live scores, stats, and play-by-play Game info and where and how you can watch the game How does it compare to Twitter? All...