SOCIAL MEDIA MARKETING
Engage, interact, market. #BeSocial
Social Media Marketing
Social media marketing refers to the process of gaining website traffic or attention through social media sites thereby increasing awareness, and ultimately, sales. People can interact with the product or company, that interaction feels personal to users because of their previous experiences with social networking site interactions.
Social networking sites allow followers to “retweet” or “repost” comments made by the product/company being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.
Through social sites like Facebook, Twitter, Linkedin, Google+, companies can have conversations and interactions with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.
Keep in mind that unfiltered comments by followers aren’t always favorable. As much as an individual can be an unpaid salesperson for you, they can also be a disgruntled employee. However, social sites do give you the opportunity to respond to those individuals directly to resolve their issue, which is a great customer service tool.