The war between Facebook and Twitter has a new front. This time, it’s a battle between live streaming video. Which is better for your business? The acclaimed Periscope, or the up-and-coming Facebook Live? Today, we’ll take a look at both and help you make that decision.
Since we’ve talked at length about Periscope in the past, let’s start out with Facebook Live:
Earlier this year, the social media giant announced they would be rolling out their own service called “Facebook Live.” Users – from personal, business, groups, or even event pages – can now live stream their own videos across the platform at the push of a button using a smartphone or other device. Unlike Periscope, there’s no need to download anything else to use it, so long as you have the Facebook app.
While this is going on, people can interact with your video, leaving their own comments, being able to ‘Like’ and share with their friends, and “react” (Facebook’s emoji-based system that can be used in place of a ‘Like’) to make the experience even more interactive.
Since its launch, millions of people have embraced it. Up-and-coming bands have used Facebook Live to stream their concerts, television personalities host question and answer sessions with fans, late night hosts have taken viewers behind the scenes of their shows, and even professional sports teams have used it to broadcast warmups before the game starts. Regardless of how you it, there are many more possibilities for social media interaction thanks to live streaming video.
For those who missed it, here’s what happened: Nearly a year ago, Twitter acquired a live streaming service called Periscope. For a company who has seen its overall growth plateau, this has been one of very few bright spots. There have been over 100 million broadcasts – equating to roughly 40 years of video being watched daily.
What’s next? The app plans on introducing a search feature for broadcasts, as well as the ability to steam from devices such as a drone.
We may not be able to compare the numbers between the two at this time. Facebook Live is still in its infancy, and Periscope still owns a large part of the market. We’ll revisit this one again down the road.
As far as features, Facebook may have the more versatile platform. Not only can you broadcast from your smartphone or tablet, but you can also do so with any camera, including drones, as introduced by Mark Zuckerberg at the annual F8 Conference.
For Periscope, more updates are coming within the next few weeks. Soon, users will be able to save broadcasts beyond 24 hours, the aforementioned search feature, categories, and the ability to broadcast through other devices including drones.
One advantage Facebook may have over its competition? According to a Wall Street Journal article, live videos don’t necessarily have to be live.
Some companies have discovered that they can record content, then choose to air it “live” at a later time, much like television networks do with news broadcasts. While Facebook doesn’t outright say that a video has to air as it’s being broadcasted, a spokesperson does recommend it, as a strength of the feature is the ability for on-camera hosts to interact with viewers in real time.
Okay, so maybe it’s a little too soon to crown a winner in this live streaming video debate. This is a battle that will go on for some time, and we’ll most certainly check in on it as we go along.