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Snaps are here today, and gone in an instant, but what if there was a way you could see something again? According to Snapchat, replays are coming to the service, but only if you’re willing to pay for it…

Snapchat is one of the fastest growing apps on the market, especially amongst Millennials and the younger crowd. That being the case, it was only a matter of time before the company tried to monetize their creation. This came in the form of paid ads and the introduction of native video.

For their next move, they plan on capitalizing on its biggest feature.

In a recent blog post, Snapchat announced they would be allowing replays on their service for the first time ever. Did you miss a photo you opened? Maybe you want to watch that video you received again? Now it’s possible!

According to Snapchat, “We introduced Replay in Additional Services almost two years ago, and we’ve used it to relive those amazing moments (or the ones we weren’t paying attention to…) just one more time before they disappear. We’ve provided one Replay per Snapchatter per day, sometimes frustrating the millions of Snapchatters who receive many daily Snaps deserving of a Replay. But then we realized — a Replay is like a compliment! So why stop at just one?”

Of course, there is a catch. As was specified, users are allotted one replay per 24 hour period. If you want more, you’ll have to pay. Additional snaps can be purchased in-app, and at this current time, users can get 3 of them for $.99. The company promises they won’t deviate too far from the original concept, and those who purchased one can only replay one particular snap at a time.

According to the company, “…starting at 3 for $0.99. You can use a Replay on any Snap you receive, but you can only Replay any Snap once. They’re a little pricey — but time is money! ;)”

Will replays change the game? Is this their next big money maker? Only time will tell. Snapchat features ore than 100 million active users around the world. Needless to say, there’s the potential to bring in a nice chunk of change to the photo-sharing app.

*SOURCES:

“A Whole New Way To See Yourself(ie).” Snapchat Blog. http://blog.snapchat.com/post/129151515055/a-whole-new-way-to-see-yourselfie September 15, 2015

Mogg, Trevor. “Snapchat intros first in-app purchase: 99 cents for more replays.” Digital Trends. http://www.digitaltrends.com/social-media/snapchat-rolls-out-first-in-app-purchase-99-cents-for-more-replays/ September 16, 2015