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Tweeting Up-Stream: Meerkat vs. Periscope

Meerkat or Periscope? The darling underdog app of SXSW or the app that has been embraced by Twitter and the rest of the media? Live video streaming has come to the Tweet Machine, but which will suit your needs better? Today, we'll take a look at both, and help you to...

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#VoteForMe: Politicians and Social Media

In the past, politicians generally announced their intent to run for office by organizing large rallies, going in front of the cameras, or buying a chuck of airtime on television to broadcast it. Now doing so is as simply as sending out a video or a message in 140...

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End of the Line?: The Fall of Google+

In 2011, Google+ came in with a roar, and now in 2015, it seems to be going out with a whimper? The much-touted social network could be going by the wayside sooner rather than later, but why? How could something with seemingly everything on its side fail? Today, we...

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From the Underground: Introducing Meerkat

Despite some of the bigger, more commercial names that pass through South by Southwest (SXSW), there was one underdog from the underground that caught the attention of some of its attendees. It's called Meerkat, and this video streaming service is the breakout hit...

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Growing in a Snap: The Rise of Snapchat

It's here now and then vanishes away forever in seconds, but is it here to stay? Snapchat is a favorite amongst anyone with a smartphone, and since its initial release in 2011, it has become one of the biggest apps across the App Store and Google Play. So what's...

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#NowWatching: A Study in Twitter Ratings

Between awards shows, professional wrestling pay-per-views, sporting events, and even weekly hour-long dramas, there's another way that Nielsen measures its television ratings. In addition to viewers, they also take a look at how many tweets they're generating. How...

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Generation Who?: Marketing to Millennials

Millennials are selfish, lazy, entitled, have short attention spans, and may very well save your business. Say what you want about this generation, but if you ignore them, you might get left behind. That being said, how do you market to them? Will they remember it (or...

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